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Robin Weidner is the principal of Robin Weidner Copywriting and Consulting. Building on a 20-year background
in event management and promotion, writing, and graphic design, Robin launched her own business in October of 2002.
Highlights of her writing career include theming and writing national sales campaigns for the National Safety Council; rewriting marketing communications of various
mediums as part of the rebranding of the American Massage Therapy Association; and working with engineers at Life Fitness to test prototype equipment and then
rewrite manuals for the next generation of exercise equipment.
Robin has also worked with numerous small businesses as a writer/consultant, crafting text that connects them with their customers. She developed an original
research-driven process called “Smart Copywriting,” which helps her hone in on the voice of the customer. This highly collaborative process has enabled Robin to
serve a large variety of industries with consistent results. She has also applied her process to her work serving as an editor for various newsletters and other publications.
Experience in graphic design allows Robin a unique perspective on the writing process. Having worked both as a freelance designer, and as a copywriter at a graphic
design firm, she knows how to create text that works hand-in-hand with the design for maximum impact.
When Robin isn’t crafting copy for businesses, she enjoys sharing her knowledge with other small businesses and prospective entrepreneurs through speaking to
Women’s Networking Groups, student entrepreneurs, and to small businesses through SCORE workshops. She is also active in her community and church, including
serving as Missions Editor for www.disciplestoday.net, a website that serves subscribers in 95 countries.
Affiliations and Service
National Association of Women Business Owners
NAWBO Connections Committee Member
Speaker at SCORE Small Business Workshops
Speaker at SEA Conference 2005
Light the Night Planning Committee, The Leukemia & Lymphoma Society, 2004, 2005
Tour de Cure — Fundraising bike ride for the American Diabetes Association, 2003, 2005
Member, Naperville Women’s Networking Group
Member ChicWIT, Chicago Chapter of World WIT (Women. Insights. Technology.)
Managing Editor, AMTA’s Council of Schools Council Communicator newsletter
Missions Editor, Disciples Today
Robin Weidner, Marketing Copywriter
Robin Weidner Copywriting & Consulting
rwcopywriting@comcast.net
© 2005 Robin Weidner Copywriting & Consulting. All rights reserved. Site Design by
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